MembersPRO: 70 paying customers in the first three weeks
4 weeks
From start to launched product
70
Paying customers in the first three weeks
2018
The year it launched
The launch that set our doctrine
In 2011 we launched a product after two years of building, and nothing happened. No users, no traction. MembersPRO, in 2018, was the opposite: four weeks from start to launch, and 70 paying customers within three weeks. It proved that validation beats long building, and that lesson now runs through everything we ship.
01The lesson before it
Our founder's first product took two years to build and launched to silence. The conclusion became company doctrine: building without validation is a trap.
02Four weeks to launch
MembersPRO went from start to a launched product in four weeks. Tight scope, fast shipping, and a real market test instead of a long private build.
03The market answered
70 paying customers in the first three weeks. Not signups on a waitlist, customers who paid.
04What it proved
MembersPRO is a legacy product today, but the method survived it: validate first, launch fast, and let revenue be the judge. It is the method we still use.
Real people.
Real pros.
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